Thai Retail Entry into China
In 2004, the Thai Ministry of Industry mandated Strategy613 to help Thai fashion designers enter the Chinese market.
Strategy613 designed a specific market-entry strategy for each industry segment, supported by a 300 page research document on Chinese market trends. We also arranged business-matching forums with buyers from various cities throughout China. The project concluded with a fashion show arranged in the Great Hall of the People – first time ever such an event took place in a China’s seat of power. The fashion show featured 100 models, over a dozen brands, and was attended by 600 VIPs and press.