In Uncategorized

Government Advisory

Case Study:
Thai Retail Entry into China


In 2004, the Thai Ministry of Industry mandated Strategy613 to help Thai fashion designers enter the Chinese market.

Strategy613 designed a specific market-entry strategy for each industry segment, supported by a 300 page research document on Chinese market trends.  We also arranged business-matching forums with buyers from various cities throughout China.  The project concluded with a fashion show arranged in the Great Hall of the People – first time ever such an event took place in a China’s seat of power.  The fashion show featured 100 models, over a dozen brands, and was attended by 600 VIPs and press.

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search