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CHINA EXPANSION STRATEGY

Case Study: ABN AMRO expansion in China

Background: Strategy613 was appointed as advisor to ABN AMRO’s CEO for Asia in relations to the bank’s expansion into China.

Results: Strategy613 worked with ABN in selecting the most suitable model for expansion, including which regions to prioritise. We were actively involved in introducing ABN AMRO to central and regional government officials, engaged national and regional banks on partnership ideas, and helped shape the bank’s strategy of choosing to acquire a mid-sized regional bank. ​

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