Unlock your business potential in the Chinese market

WHO ARE WE?

Joe Horn-Phathanothai founded Strategy613 in 2000. ​
The company provides blue-chip corporates with strategic ​advice relating to their cross-border investments, with a particular focus on Thailand and China. Joe and his mother, Sirin Phathanothai, have maintained​ close relationships with decision-makers and leaders ​in both countries over several decades.

On the back of this special relationship, Strategy613 ​has been able to deliver unique insight and tailor-made​ solutions to its clients. Our experienced team and boutique ​approach ensures that each client has our fullest attention at ​all times during the transaction, and even after completion. ​​

WHO ARE WE?

STRATEGIC ADVISORY

More than just providing broad strategic plans, we work to deliver a working solution to our clients’ cross-border investment needs. Each case is unique, and our team is experienced in dealing with the entire range of services required such as developing strategy, finding partners, mergers and acquisitions, regulatory and licensing, environmental requirements, etc in such a way that the solution offered is one that caters to the clients’ long term needs.​

GOVERNMENT ADVISORY

 Strategy613 has advised the governments of Thailand and China on topics including finance, trade, retailing, energy and security. We also helped organise international roadshows for provincial governments as well as high-level official visits between Thailand and China. ​

M&A ADVISORY

We provide independent and impartial advice relating to mergers and acquisitions and corporate investments. Through our networks in China, Thailand and Europe, we are able to quickly find the right partner. Our multicultural team is experienced in valuation, negotiation, due diligence and we structure transactions that take into account each parties’ needs and pain points, as well as any regulatory requirements. ​

TRACK RECORD

KASIKORN BANK

Advisor to the CEO since 2003 regarding China expansion strategies. Advised on RMB 1.2 billion partnership with Minsheng Bank in January 2009, as well as subsequent partnership with ChinaUnion Pay and Alibaba.

COFCO Group

Advisor to the company in connection with the USD 170 million strategic sale of Makro China to Lotte Group in 2008.

SHV Holdings

Advisor to the group on one strategic advisory deal and four M&A deals between 2005 and 2014, in connection with retail and gas assets in China.

CASE STUDIES

CHINA JOINT VENTURE

Case Study: Kasikornbank’s unique partnership with Minsheng Bank Background: Kasikornbank (KBank) is one of the leading banks in Thailand, but did not have a meaningful

CHINA EXPANSION STRATEGY

Case Study: ABN AMRO expansion in China Background: Strategy613 was appointed as advisor to ABN AMRO’s CEO for Asia in relations to the bank’s expansion

M&A ADVISORY

Case Study:ICBC acquisition of ACL Bank in Thailand Background:ICBC had been looking to acquire ACL since 2007, but the deal remained grounded due to structural

NEWS & UPDATES

Advisory Committee Meeting Thai-Chinese Strategic Research Center 1/2022 (TH)

รองประธานสถาบันคลังปัญญาฯ ร่วมประชุมคณะที่ปรึกษา ศูนย์วิจัยยุทธศาสตร์ไทย-จีน ครั้งที่ 1/2565 คุณยุวดี คาดการณ์ไกล รองประธานสถาบันคลังปัญญาด้านยุทธศาสตร์ชาติ และในฐานะกรรมการและเลขานุการของคณะที่ปรึกษาศูนย์วิจัยยุทธศาสตร์ไทย-จีน ได้เข้าร่วมประชุมคณะที่ปรึกษา

The relationship between Strategy613's founder Joe Horn-Phathanothai, and the leaders of China and Thailand spans three generations. In the 1950's Joe's granfather, Sang Phathanothai, was a close personal advisor to the Thai Prime Minister Field Marshal Pibulsongkram
At the height of the Cold War, he advised the Prime Minister ot initiate secret links with the very top level of Chinese leadership (Thailand was at the time under the protective umbrella of the United States). As a token of good intention, he seent two of his children to China to be brought up by the Chinese Premier Zhou Enlai. Joe's mother, Sirin Phathanothai, was raised by the Premier for 13 years, until the Cultural Revolution.
For over 40 years, Sirin has acted as a bridge between the political and business leader of China and Thailand, as well as those of Europe, the US, and the Middle East. She has successfuly paved the way for many high-level state visits, and introduced many foreign banks and corporates to China since the late 1970's. In 2000 Joe Horn-Phathanothai found Strategy613. He has continued and expanded this special relationship.
Previous slide
Next slide

"UNLOCK YOUR BUSINESS POTENTIAL IN THE CHINESE MARKET"

BEIJING

3630 China World Office 1 1
Jian Guo Men Wai Avenue,
Beijing China 100004

T: +86 10 8405 0764
F: +86 10 6505 1251
E: email@strategy613.com

BEIJING

3630 China World Office 1 1
Jian Guo Men Wai Avenue,
Beijing China 100004

T: +86 10 8405 0764
F: +86 10 6505 1251
E: email@strategy613.com
View Map

BANGKOK

21-01 CRC Tower,
All Seasons Place 87
Wireless Road, Bangkok 10330
Thailand

T: +66 2 654 1415
F: +66 2 654 1416
E: email@strategy613.com

BANGKOK

21-01 CRC Tower,
All Seasons Place 87
Wireless Road, Bangkok 10330
Thailand

T: +66 2 654 1415
F: +66 2 654 1416
E: email@strategy613.com
View Map

PARIS

4 rue de Villersexel,
75007 Paris, France

T: +33 1 42 22 7020
F: +33 1 42 22 7020
E: email@strategy613.com

PARIS

4 rue de Villersexel,
75007 Paris, France

T: +33 1 42 22 7020
F: +33 1 42 22 7020
E: email@strategy613.com
View Map